Crush It

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Follow Your Passion – and Earn a Living, Too


Recently I bought some new software for my website. As part of the deal, they sent me a free copy of a book called ‘Crush It‘, though I didn’t pay much attention to what it was about. The book finally arrived in Saturday’s mail, so this afternoon I stuffed it in my bag when I walked over to my “office”, the neighborhood coffee shop.


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After settling in with my mug of coffee, I opened up the book  and was surprised to discover that it’s about “how anyone can build a career around what they’re passionate about,” a subject near and dear to my heart.  Author Gary Vaynerchuk writes about how social networking and media and the web have created an opportunity today that anyone with a passion, a desire to learn, and a commitment can turn into a career and an income. He tells you how, too, by describing how he harnessed the power of the internet and social media to grow his family wine business from $4 million to $60 million in five years. It’s interesting, inspiring and practical and I’m itching to read the rest of it. Though I’ll have to wait a week.


Why? A friend who joined me at the coffee shop took the book home.  She’d had a terrible, horrible, very bad day and was not looking forward to Monday morning and heading to her corporate cubicle job. To take her mind off things, I mentioned the great book I’d found. She picked up the book and idly scanned through pages, reading me bits and pieces from a chapter on “Authenticity”, and then from another on “Telling a Story”. Soon she was too absorbed to read aloud, and the next thing I knew was begging to borrow the book. I lent it to her. It was worth it to see the change in her from “before opening the book” to “after”.


On a side note, is anyone looking for business opportunity in this part of Brooklyn? There aren’t enough coffee shops with free wireless and seating to accommodate the burgeoning population of freelancers and modern day “work from anywhere” business owners. Other businesses may be closing, but the coffee shops are getting more and more impossibly crowded. Opportunity is knocking for someone.

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